Tuesday, January 21, 2014

The Preview Atlanta

Hey there Visionaries:

So Ross and Eric finally made it to their first tradeshow.  With the booth that @adrianchristopher put together for us & our holiday, summer, fall lineup... it was a success!  We picked up 10 new stores (that really showcase some solid brands) and that puts us at a nice total of 15 stores... this might seem small in comparison to some of the giants... but its definitely some great momentum for the future.  We were able to speak with some of the greats in our industry and get some really positive feedback on our mission and our clothing.  It was truely a blessing to be apart of the show and it has us really excited to see what the future has in store for us.  



We can't thank you guys enough for your love and support and just know...
At Veritas, We remember... Remain humble, count your blessings, and never forget where you came from.

Wednesday, January 1, 2014

Happy New Years from Veritas Apparel

Happy New Years to all you visionaries!  We are setting off 2014 with some brand new photos and collabs with local New Orleans artists.  We are on the way out to Preview Atl in two weeks and we are very excited to be working with established brands that we have always looked up to.
We had our booth built by one of our good friends and supporter, @adrianchristopher.  We have a nice 10 hour drive ahead of us and we are excited to say that its going to be worth every second.

If you guys have time, make sure you hit us up on instagram & twitter.  Get your resolutions ready and make sure you throw us on there!


Wednesday, December 25, 2013

Merry Christmas from Veritas Apparel

To all you visionaries out there, don't forget we still have some holiday inventory left in stock... if you trying to cop some use the "santa" coupon for 40% off and free delivery!

Stay posted, we are heading to Preview in ATL in a few weeks!  Excited to be working with some of the greats!

Thursday, December 5, 2013

Preview Tradeshow

I hope our fam on the east coast is ready for this tradeshow... Although you don't see any crazy decorated booths, this tradeshow gets straight down to the point.  From 10deep, LRG, Crooks & Castle, The Hundreds, Staple, and MANY more this is definitely one show to keep on your calender.



If you are of the exclusive fam that rocks streetwear on the east coast... keep doin your thing and check out Preview, they definitely whats up.

Monday, December 2, 2013

Holiday '13 Drop

The new line has finally been dropped.  With our new hand picked designs and many hours of hard work, we finally have something we can all be proud of.

View it here:
VApparel.com/Shop


After completely redesigning our logo, our website, and the cut & sew... we think we are finally on the track we always envisioned.  Its taken a lot of blood sweat and tears to get where we've gotten.  In the beginning, now, and until the end... it all comes down to you.  Thank you guys for your support and remember: be humble, count your blessings, and never forget where you came from.

Shout out to Jonny Rosenbloom for his photography!
Facebook.com/JonnyRosenbloomPhotography

Monday, April 29, 2013

The Veritas China Trip


Since we moved from New Orleans, its been a constant nightmare to secure a connection with a high quality factory to have our gear produced in. Unfortunately, we can honestly say its been a difficult challenge. We finally got into the cut & sew game by having our gear produced abroad; moreover, we’ve had to learn how to communicate with these factories to make sure attention to detail is their number 1 priority. From long nights on Skype, confusing phone calls with people who hardly speak English, all the way from being scammed out of thousands of dollars… we decided it was time to go DIRECTLY to China and find a factory that can produce the exquisite tailoring and attention to quality that we pride ourselves on.
It all started off in our headquarters: Las Vegas. We flew out our Creative Director & Founder Ross Heffner (@rossheffner) all the way from New Orleans to Las Vegas, and thats where our story began. The Veritas Apparel team was on our first trip abroad. Ross and I have never been outside the country(except for a 1 day stop in mexico on a cruise) so this was a pretty nerve racking experience. Ross, myself, and our business associate Andrew jumped on a plane and started our 21 hour flight from Las Vegas all the way to Guangzhou, China… Our first impression was breathe taking; growing up in The States, we hear all of these stories of how underdeveloped china is: this was simply untrue. It is one of the biggest, most beautiful/advanced cities we had ever seen.
So day one began on march 21st, Ross and I went and visited a fabric factory about having some custom fabrics produced for hats and garments. We were greeted with nothing but gratitude; these people were so happy to meet us in person. Contrary to the notion we were under, not many designers come out to the factory to meet personally with these people. I had my first “Team Time” experience! We sat and talked about China and the many things we were expecting from our three week visit to China.
After this we went and met up with our hat factory in Shenzhen… little did we know(because I didn’t google map it before we got in a taxi) we had to drive 2 and half hours with no translator. We made it out there and met up with our representative “Sunshine”, her name perfectly reflected her personality. We went over almost 30 designs on the first day, and we left with a great feeling of satisfaction! Unfortunately, we when we left we didn’t bring our passports so we were unable to board a train back to Guangzhou; we had to find a taxi. We couldn’t find ANYONE to bring us back on a 2 and half hour trip back. Finally after hours of walking aimlessly trying to find someone to speak English, a taxi cab driver stopped and picked us up for 1000 RMB(180 USD) and we made it back at 11pm at night.
Next day went and met with our friend Ted Chan, who is the representative at our garment factory. He spoke PERFECT english and was sooo nice. Of course we started our off our initial meeting with tea time; these people love tea lol. We went over almost 60 designs and talked about long term business. The owners of the factory came and met with us and were very excited to hear about our journey, vision, and how young & ambitious we are. They said that they thoroughly believe in our designs, and our mission.
We met with a tag factory, belt factory, packaging factory, Vaporizer factory, and many more connections to help us with future plans! Overall it was very successful trip, and we are very sad to have to leave all our new friends! The people are so kind and generous and I can’t wait to come back in October.
After 3 weeks of continuous hardwork, we are tired and ready to finally return to the states. After this trip, we know our new pieces will put us on top of the game. Ross literally pieced together over 100 pieces for our present and future lines! At Veritas, we remember… Remain humble, count your blessings, and NEVER forget where you came from.
-Eric

Saturday, August 11, 2012

Veritas Headquarters is moving to a high-rise condo on Las Vegas Blvd!

Ross and I are moving to the strip!  We are very excited because this will give us an opportunity to start exposing Veritas to the Vegas lifestyle!
We found some new connections out here already; new printing press, new import connects, and more.  We are coming out with our stuff as soon as it lands from the manufacturers.  Only a few more weeks away until you get first pick at our brand new line!  Its all designed, we are just waiting for the inventory!

Guys, our twitter game is blowin up... we are at almost 11k followers in just 3 months.  We follow back and stay tuned... most companies just follow you and unfollow, not us.  We care about our community and we want to stay as involved as possible!  Everyone remember to stay true to yourself, never change for anyone, and remember that success takes ambition and due diligence.

-Eric